Twitter Advertising Policy Update: US Political Content

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Have you heard? More changes are in store for the Twitter platform. Starting at the end of September, 2018, political advertising in the U.S. will have additional requirements and restrictions. Twitter refers to these ads as Issues Ads. 

Here’s a quick screen shot of how Twitter defines Issue Ads:

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If you’ve been watching the news over the past few years, then you probably have a guess as to why social media platforms are cracking down on politics. Twitter will require Issue advertisers to go through a certification process that includes specifics about the account profile picture, bio section and disclaimer (owned by and/or paid for by). 

Additionally, Federal political campaigning ads have even more restrictions. This applies to accounts that advocate for or against candidates and/or issues for Federal office. 

To sum it all up, if you are in politics and use Twitter, this applies to you. Keep in mind that social media platforms are constantly updating their policies and algorithms. This is why it pays to have a professional social media marketer working on your team.