Reyes, Juno, Ludwig are some well-known names in 2015. No, we’re not talking about the Summer’s hottest new baby names, we’re talking about Instagram filters. As the popularity of social media continues to steadily rise, it may seem like a good idea to hop on every social media network available in an effort to keep your business up-to-date, but not all platforms work for every type of business.
Let’s compare, for example, a financial planning service and a bakery. A bakery is more likely to produce a variety of visually appealing content to post on Instagram that will encourage user engagement whereas a financial planning service might have trouble coming up with constant visual content. The key word here is visual. This doesn’t mean that the financial planning service should rule out social media entirely, it just means there might be a different platform for them to use to better connect with their target market (LinkedIn perhaps?). It’s important to remember that social media is not a one-size-fits all term. There are different networks for a reason- they share content in different ways.
We’ve said it before and we will say it again, social media thrives on quality content. Instagram is a way to share your company’s story through photo sharing. It helps businesses create visually appealing content by providing a variety of editing options that will enhance the beauty of your original photo. Let’s look at the show vs. tell scenario. Some businesses can produce visually-appealing content day after day while others produce shareable content that will increase engagement by telling facts, tips and advice. Your social media platform is defined by your product or service simply because some industries have visually appealing products and services that will thrive on a platform like Instagram.
To sum it up, success on Instagram is dependent on whether the merit of a business is better backed by physical proof or hard facts. So, when deciding whether or not to use Instagram for your business, simply ask yourself, Can I use images to support the statements I make about my product or service? If so, then there are countless ways to showcase the strengths of your business on Instagram. If your picture isn’t worth a thousand words, then Instagram isn’t the platform for your business.