Blogging has become one of the most popular ways to communicate. It’s a great way to share content, get creative and increase your brand awareness. It’s no secret that blogs are essential in marketing your business but starting a blog can be overwhelming, time consuming and intimidating. What do you talk about? Will people even read what you write? Will anyone care? We completely understand where you’re coming from, but trust us… it’s easier than you think! We put together a few guidelines to help you start your blog in time for the new year.
- Pick a theme. What type of blog do you want to write? It should have some connection to your brand but don’t be afraid to get creative with your content to make it interesting. Once you’ve chosen what you want to talk about, you’ve won half the battle. Make a list of ideas using an old-fashioned brainstorm session! You’ll be surprised at how many ideas you have.
- Stick with WordPress. It’s free and fabulous! WordPress has more than 82 million active users, making it one of the biggest platforms out there. It’s also very user friendly so you can save yourself a lot of headaches. Whatever platform you choose, keep your demographic in mind. Use eye catching photos (check out Pexels and Unsplash) to get attention and clicks. Try to keep your look cohesive so that readers can tell that it’s you when they see a post. This blog is your brand, make it look like one. What can help is designing a logo then basing the rest of the pages off of those colors and themes.
- Plan your content. This is KEY! Quality content is planned content. Sit down at the beginning of each month and write down some blog topics. Think about the type of content your audience wants to consume. What’s relevant or helpful? You don’t always have to write the great American novel. Keep things short and simple!
Draft a couple posts before publishing your blog. That way you have posts on hand in case you get busy. Make it a goal to publish a new blog each week to keep your content fresh and interesting. Use grass roots marketing to help promote your blog if you don’t have the budget for sponsored content.
Get out there in the social world! The more you talk to people on social media platforms, the more people will see your logo and your name. That kind of recognition will gain you a great follow base. Check out our upcoming blog posts for more in depth details on how to start your own blog and be successful. It’s a really fun time for bloggers right now, especially if you have a passion and want to share it with the world!
Take advantage of our social media consulting services to get your brand off to a great start in the new year!
