For most businesses, one of the core struggles in digital marketing is the ongoing generation of valuable content. Sharing content is great, but it should always be your goal to create quality content of your own that others will want to share. Wondering where to start? Check out these tips that will help you create quality content for your business in no time!
1. Make it Shocking. Whether it’s a little known fact or jaw-dropping statistic, people will want to read more once you capture their attention with a headline that both informs and surprises them. Look for statistics and facts that challenge our general assumptions. After all, perception is everything! Everyone sees the world through his or her own perceived notions so it may be easier than you think to challenge these assumptions. . . give it a try! Bigar Creative Tip: Use catchy adjectives in your headline to draw people in.
2. Be Inspirational. People are always looking for pick-me-ups. Your content could be a reminder that life is short, dreams do come true or one that gives us faith to believe in bigger things. When you inspire people, you connect with their feelings and emotions which is a powerful thing. Emotions control our everyday actions and decisions. Bigar Creative Tip: appeal to emotions instead of reason.
3. Tell a Story. Use your storytelling skills to take your customer on a journey and chances are they’ll stick around to see where it leads. How many times have you been sucked into a post (while you should have been doing something else) because it told a compelling story? You can use storytelling to strengthen your brand and really bring it to life. Stories can help make your brand relatable. Bigar Creative Tip: Present an industry-related problem and tell your customers how your product or service can help solve it.
Use one, two or all three tips to create quality content that increases your brand awareness.