Think back to a time when an advertisement really stuck with you. For most of us, it usually happens when we are caught off guard. Wilkinson Quattro Titanium went for the shock factor when they placed transparent pictures of masculine faces on grocery store eggs in Brussels, Belgium. The company took advantage of the smooth aspect of eggshells to make them look like closely shaved heads. Although this tactic was somewhat controversial, it most definitely did an excellent job of creating brand awareness. This marketing tactic is known as guerrilla marketing, a strategy used to promote products and services in an unconventional way. This technique is especially great for small businesses as it is more about creativity than cost. Guerrilla marketing is all about using the element of surprise to yield maximum results.
Once you decide upon a guerrilla marketing strategy that’s right for your business, be sure to display it in a public area such as a busy street, park or shopping center so it receives a lot of attention. The main goal is to establish direct contact with your audience, resulting in an emotional response that leaves them with a lasting impression of your brand all while creating a social buzz. Not sure where to start? As with any marketing strategy, guerrilla marketing is not a ‘one size fits all‘ tactic. From sidewalk chalk to revamping the entire side of your building, there are many creative ideas when it comes to guerrilla marketing. Need some inspiration? Check out this great post from tweak your biz where they highlight 100 guerrilla marketing ideas with zero budget.
There are plenty of ways that guerrilla marketing can be used to help out a business big or small. Not only does it create brand awareness, but it encourages better customer recall, increases retention of current customers and, of course, is a form of low-cost advertising. Whether you are looking for a new way to approach your marketing techniques or simply looking to spice things up, guerrilla marketing can take almost any business to the next level!