Bigar Creative

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Facebook Business 101: What To Look For In A Social Media Marketing Professional

It’s funny how inspiration finds us when we are least expecting. Our team is working hard this week on transitioning another client to our services and we’ve hit a few roadblocks. Unfortunately, the roadblocks are all caused by prior poor management from another company. Sadly, we see this often especially when taking over new accounts. The Facebook/Internet marketing world is full of self-proclaimed professionals and it can be hard to separate the good from the bad especially when you don’t know what to look for in an agency or professional. Here’s a few tips…

  1. Planning. Before you get started with a new company, review their plan(s) for your accounts. A quality company will provide helpful onboarding information as well as content planning, scheduling and industry reviews of relevant content, hashtags and engagement materials.  At Bigar Creative, we provide weekly content to our clients for approval so our branding and marketing strategies are consistent. Remember, you are the client and you have a voice in your marketing plan!
  2. Advertising. In case you haven’t heard, organic reach on Facebook is dead. The best way to grow your following and increase your business is by advertising on the platform- even for as little as a dollar a day! It’s a huge red flag if a marketing company does not propose the idea of promoting content…walk away!
  3. Communication. During this most recent client transition, we found out our client didn’t have access to her own Facebook Business Page until recently!! Don’t let anyone tell you it’s their policy to not let you as the business owner have access to owning and managing your page. You have the choice to be as involved as you’d like, but make sure you have 100% ownership and access. Remember, you are hiring them and it’s NOT their page or their business.
  4. Credentials. Don’t be afraid to ask for their qualifications. Treat it like any other job interview. A good company will be able to provide active links to current accounts they manage. This is the best (and most honest) way to see their work! The Facebook marketing world is always changing so please make sure they are up-to-date on all policies and procedures (especially regarding advertising). Some of the things we’ve seen other companies doing when we take over accounts are not only bad practice, but they could get pages shut down. At Bigar Creative, we’re proud to be members of The Council, lead by Nicholas Kusmich, the world’s highest ROIing FB Ads Strategist.
  5. Contracts. This is just one way we set ourselves apart at Bigar Creative. Our services are month-to-month because we don’t need to tie people into contracts. We want clients to come back because our work provides the results they desire. We’re happy to say that since opening our doors in 2015, we’re still working with the same valued clients! Having a great relationship with your marketing company is essential. Don’t be tied into a long-term contract with someone you don’t even know. Make them prove themselves to you before you sign off.

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What’s A Lead Ad?

Lead Ads are a great way to earn hot leads for your business! They are an effective tool that marketers use to capture leads and information such names and email addresses. In exchange for that information, lead ads usually offer digital content for download like a PDF, instructional video or ebook which we call the lead magnet.

When it comes to designing your lead magnet, here are a few things to keep in mind.

  1. Make sure it offers value. Think of your audience. How can you help? Make it worth their while to download but be careful not to give too much away!
  2. Solve a problem. When in doubt, solve their problem(s)! Think: what problem or setback does my target audience face and how can my service/product deliver a solution.
  3. Instant gratification. No one wants to wait! Make sure you offer is something you can download directly from your landing page or it will appear almost immediately in their inbox.

If you want to generate leads online then you need a lead magnet. Period. Creating a lead ad can be overwhelming. There’s the setup, the landing page content, the actual lead magnet design and, of course, the follow up! Let our team of marketing professionals help you set up your lead ad so you can start earning leads for your business.

 

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How Much Do Facebook Ads Cost?

 

Think that expensive TV commercial spots and overpriced radio ads are the only way to promote your small business? Think again! There’s never been a more affordable way to advertise your business than with Facebook Ads. Not only do the ads produce measurable results, they can be done for as little as $1 a day.

With Facebook ads, you set the budget. This is essential for small businesses. Even if you only have $30/month to spend on Facebook Ads, you should spend it! As we mentioned before, you can create Facebook ads for as little as $1 per day. There are some types of advanced ads that require a daily minimum that’s more than $1 per day but you will be notified of this during the creation of the ad.

The cost for the basic Facebook ad is defined in two ways, the overall amount spent or cost per result.  You can control the overall amount spent through your budget. If decide to go with cost per result, you’ll be able to control that option through your bid strategy.

Additionally, Facebook offers two other features that will help keep your budget on track. You can set a Campaign Spending Limit to determine how much you are willing to spend on a campaign overall.  You can also adjust your Account Spending Limit to  set a maximum amount you are will to spend across all of the campaigns you run associated with your ad account.

Need some help getting started with Facebook Advertising? Give our team a call today!

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Bye, Bye Bait!

Facebook (and their partners at Instagram) recently changed up the way you view your news feed yet again. Have you noticed? If you have a business page this information is essential so listen up!

Facebook’s new algorithm demotes pages that use ‘engagement bait’ to their advantage. What exactly does that mean? Well, say you post ‘tag a friend who loves cars’ or ‘Comment if you love rock and roll’ on an unrelated article or post, that could be considered tag or comment baiting. Facebook is essentially trying to demote any content that is spam, sensationalism, or misleading and promote authentic engagement and communication.

So what does that mean for your Facebook page? Non-authentic publishers will see a significant decrease in their engagement and drop in reach. Individuals constantly posting irrelevant content to their brand will also see some strict downgrades. Facebook has yet to reveal exactly what these types of posters will face, but they have said that the consequences will be noticeable. Yikes! 

At Bigar Creative we believe in 100% authentic engagement and posts. We’ve always believed that your business’s online interactions should be completely legitimate and original. And now, Facebook is going to take notice. By beginning to weed out the white noise and spam on the Internet, your business has an even better chance of succession.

Contact us today if you want to see how your business can triumph in the ever-changing social world.

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How to make the Instagram algorithm work for your business

Everyone’s thinking it, we’re just saying it; Instagram’s new algorithm can be frustrating! In 2016, Instagram moved from a chronological lay out to this new algorithm. On average, users miss about 70 percent of the content in their feeds. However, it’s not all Instagram’s fault. There are nearly 700 million active users which means there’s more content available than anyone could manage. In an effort to keep your timeline clean, Instagram implemented their algorithm so that you only see posts you care about (or one’s that the algorithm thinks you care about) 

How do they do it? Instagram figures out what posts you’d most likely care about, and places them at the top of your feed. In an interview with Business Insider, an Instagram spokesperson said the algorithm considers several different factors to find out what you care to see. The first is timeliness. No, the order isn’t chronological but Insta still considers how many times you hit refresh or log in. Engagement is next. The algorithm boosts posts that are gaining more likes and comments (sound like a catch-22 anyone?) Comments are weighted more heavily than likes since they take more effort. It considers relationships. The depth of your relationship with an account is determined through likes, comments, and tags. Lastly, profile searches and direct shares. The more times you search an account, the higher they’ll sit on your timeline. Sharing an account’s posts is also considered.

So how do you apply to information to your business? While it’s true people may not see your post right when you share it, it’s still important to post at the right time to maximize engagement. Engagement on a photo you post is what will best boost your post to the top of people’s timelines. And what if you’re not getting engagement? Start building those relationships. Engage with your followers, look at their posts to see what they like, and tell them you like it! Gaining a loyal and active following isn’t easy, but without it, the algorithm will not work in your favor.

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Bigar Creative is a digital marketing agency specializing in maximizing the effectiveness of your business through the use of Social Media.

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