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February 15, 2018 By Nicole Bigar

How Much Do Facebook Ads Cost?

 

Think that expensive TV commercial spots and overpriced radio ads are the only way to promote your small business? Think again! There’s never been a more affordable way to advertise your business than with Facebook Ads. Not only do the ads produce measurable results, they can be done for as little as $1 a day.

With Facebook ads, you set the budget. This is essential for small businesses. Even if you only have $30/month to spend on Facebook Ads, you should spend it! As we mentioned before, you can create Facebook ads for as little as $1 per day. There are some types of advanced ads that require a daily minimum that’s more than $1 per day but you will be notified of this during the creation of the ad.

The cost for the basic Facebook ad is defined in two ways, the overall amount spent or cost per result.  You can control the overall amount spent through your budget. If decide to go with cost per result, you’ll be able to control that option through your bid strategy.

Additionally, Facebook offers two other features that will help keep your budget on track. You can set a Campaign Spending Limit to determine how much you are willing to spend on a campaign overall.  You can also adjust your Account Spending Limit to  set a maximum amount you are will to spend across all of the campaigns you run associated with your ad account.

Need some help getting started with Facebook Advertising? Give our team a call today!

Filed Under: Facebook, marketing, socialmedia Tagged With: blogging, Charlotte, charlottenc, clt, ContentCreation, digitalmarketing, Facebook, FacebookAds, queencity, socialmediamarketing

February 1, 2018 By Nicole Bigar

Bye, Bye Bait!

Facebook (and their partners at Instagram) recently changed up the way you view your news feed yet again. Have you noticed? If you have a business page this information is essential so listen up!

Facebook’s new algorithm demotes pages that use ‘engagement bait’ to their advantage. What exactly does that mean? Well, say you post ‘tag a friend who loves cars’ or ‘Comment if you love rock and roll’ on an unrelated article or post, that could be considered tag or comment baiting. Facebook is essentially trying to demote any content that is spam, sensationalism, or misleading and promote authentic engagement and communication.

So what does that mean for your Facebook page? Non-authentic publishers will see a significant decrease in their engagement and drop in reach. Individuals constantly posting irrelevant content to their brand will also see some strict downgrades. Facebook has yet to reveal exactly what these types of posters will face, but they have said that the consequences will be noticeable. Yikes! 

At Bigar Creative we believe in 100% authentic engagement and posts. We’ve always believed that your business’s online interactions should be completely legitimate and original. And now, Facebook is going to take notice. By beginning to weed out the white noise and spam on the Internet, your business has an even better chance of succession.

Contact us today if you want to see how your business can triumph in the ever-changing social world.

Filed Under: Facebook Tagged With: Algorithm, blogger, Charlotte, charlotteblogger, CharlotteBusiness, ContentCreator, digitalmarketing, Facebook, Instagram, queencity, social media, socialmediamarketing

October 2, 2017 By Nicole Bigar

How to make the Instagram algorithm work for your business

Everyone’s thinking it, we’re just saying it; Instagram’s new algorithm can be frustrating! In 2016, Instagram moved from a chronological lay out to this new algorithm. On average, users miss about 70 percent of the content in their feeds. However, it’s not all Instagram’s fault. There are nearly 700 million active users which means there’s more content available than anyone could manage. In an effort to keep your timeline clean, Instagram implemented their algorithm so that you only see posts you care about (or one’s that the algorithm thinks you care about) 

How do they do it? Instagram figures out what posts you’d most likely care about, and places them at the top of your feed. In an interview with Business Insider, an Instagram spokesperson said the algorithm considers several different factors to find out what you care to see. The first is timeliness. No, the order isn’t chronological but Insta still considers how many times you hit refresh or log in. Engagement is next. The algorithm boosts posts that are gaining more likes and comments (sound like a catch-22 anyone?) Comments are weighted more heavily than likes since they take more effort. It considers relationships. The depth of your relationship with an account is determined through likes, comments, and tags. Lastly, profile searches and direct shares. The more times you search an account, the higher they’ll sit on your timeline. Sharing an account’s posts is also considered.

So how do you apply to information to your business? While it’s true people may not see your post right when you share it, it’s still important to post at the right time to maximize engagement. Engagement on a photo you post is what will best boost your post to the top of people’s timelines. And what if you’re not getting engagement? Start building those relationships. Engage with your followers, look at their posts to see what they like, and tell them you like it! Gaining a loyal and active following isn’t easy, but without it, the algorithm will not work in your favor.

Filed Under: Instagram, marketing Tagged With: blogger, business, Charlotte, charlotteblog, clt, Facebook, Instagram, marketing, sales, socialmedia

August 17, 2017 By Nicole Bigar

Holiday Marketing Special

As Summer ’17 comes to a close, it’s really time to start thinking about holiday marketing strategies for your business. The truth is, when it comes to the season of buying, it’s important to get ahead of the game! September and October are great months to prepare all of your holiday marketing content for a smooth and flawless November and December. Don’t miss out on valuable business and sales due to poor planning. Let our team of professionals create a customized digital marketing plan to help increase your holiday sales, traffic and engagement.

Right now, we’re offering our Merry Marketing services at an exclusive price for those who sign up before September 1st helping you save BIG – even before Black Friday! Here’s what you’ll get…

1 hour by phone or in person consultation

A comprehensive weekly plan for execution

Graphics sized and ready to post to Facebook, Instagram and Twitter accordingly

Weekly email campaigns

Weekly blog posts

Assistance in designing Facebook Advertisements to sell specific products/services

$800 $500

Filed Under: Facebook, Instagram, marketing Tagged With: Charlotte, CharlotteBusiness, clt, digitalmarketing, HolidayMarketing

March 30, 2017 By Nicole Bigar

How To Make Graphic Design Simple

canva

Social media marketing is all about the picture. Really, that’s Step 1. Quality content, research, timing, proper hashtags, engagement etc. are all important but the only way to get someone to stop scrolling through their feed and look at your work is by using an eye-catching photo.

At Bigar Creative, we include graphic design services in our price because, again, good pictures get results. We create our content using stock and original photos from clients using the free design software called Canva. This program creates everything from blog graphics, social media photos and even posters (we did a great in-house poster for a cafe using Canva).

Though Canva is simple, it does take some clicking around and practice to understand all of its features. You can really make some great looking graphics once you understand the use of elements, layering and other advanced features.

Need help getting started with Canva? Give us a call today!

 

Filed Under: Facebook, Instagram, marketing, Twitter Tagged With: blog, canva, Charlotte, clt, content, digitalmarketer, graphicdesign, marketing, socialmedia

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