Lead Ads are a great way to earn hot leads for your business! They are an effective tool that marketers use to capture leads and information such names and email addresses. In exchange for that information, lead ads usually offer digital content for download like a PDF, instructional video or ebook which we call the lead magnet.
When it comes to designing your lead magnet, here are a few things to keep in mind.
- Make sure it offers value. Think of your audience. How can you help? Make it worth their while to download but be careful not to give too much away!
- Solve a problem. When in doubt, solve their problem(s)! Think: what problem or setback does my target audience face and how can my service/product deliver a solution.
- Instant gratification. No one wants to wait! Make sure you offer is something you can download directly from your landing page or it will appear almost immediately in their inbox.
If you want to generate leads online then you need a lead magnet. Period. Creating a lead ad can be overwhelming. There’s the setup, the landing page content, the actual lead magnet design and, of course, the follow up! Let our team of marketing professionals help you set up your lead ad so you can start earning leads for your business.