Your inbox is a place full of coupons, discount codes, newsletters and the occasional email from your old roommate. As soon as you open your account, you are instantly bombarded by words and phrases like “sale”, “act now”, “save an extra 10%” and “ending today”. With all of this noise, it’s hard no to feel overwhelmed… when did your inbox become a home for countless coupons and unwanted discounts? Many people do not have the time (nor patience) to sift through all of clutter therefore, the majority of their emails are left unopened which could be a major problem for businesses. Are you wondering how to set your email marketing campaigns apart from their competition? We’ve put together a list of helpful tips that will get people clicking.
1. It’s all about a strong headline or, in this case, a strong subject line. The average email subject line on an iPhone cuts off around 35 characters and, according to an article by Litmus, 53% of emails are opened on a mobile device. Therefore, it’s extremely important to see that your subject line meets these requirements or you could risk eliminating the majority of your audience. Additionally, ensure that all of your content is mobile friendly. We cannot stress this enough!
2. Be trustworthy even during sales-driven campaigns. People don’t want to be constantly bombarded with cheap marketing gimmicks and ploys… can you say unsubscribe? Use your email campaigns to promote your brand, your mission statement and your products. Be relatable and personable so customers feel like they can rely on you. Also, especially during sales-driven campaigns, remember to stay away from phrases such as “click below”, “this message contains” and “prize” because those words might trigger spam filters.
3. Present a problem and solve it. This is great piece of general marketing advice and, really, one that can be applied across the board. It’s an expansion upon being relatable and building trust. Present people with a problem they might be facing and tell them how your company, business or product can fix it! Remember to be honest.
4. Reward subscribers for reading. The reward doesn’t have to be promotional, it could be as simple as sharing an industry tip. Share a tip, build your brand and create a sense of reliability and trust.
5. Keep it short and personalized! Get to the point and make sure it is interesting. People don’t have the time or interest to keep scrolling. Make sure your message has good placement within your email so it doesn’t get lost or overlooked. Also, when an email is personalized, your message will be that much more appreciated. Since email is a one-to-one communication, this is the perfect opportunity to learn more about your subscribers so, go ahead and try to make the connection!
As with all success in marketing, the key is to provide quality content whether it’s through e-mail, social media or your website. Once people recognize your brand as one they can trust, you move out of their inbox and onto their home screen.