Cool Kid in School
Facebook News Feed Optimization (NFO)
When it comes to your Facebook News Feed, popularity is the name of the game. Simply put, businesses have to find a way to make their content as popular as the high school homecoming queen to get more clicks, likes, comments and shares. Facebook uses a highly-researched (and often changing) algorithm to determine the order in which stories appear on your News Feed. Facebook takes note of all personal activity and uses that information to provide a customized News Feed known as the “Top Stories” Feed. Many people do not realize that Facebook defaults to the “Top Stories” Feed instead of the “Most Recent” Feed. So what does that mean? It’s simple. Just because you are posting content does not mean it appears at the top of everyone’s News Feed.
Before you panic, rest assured that there are a few easy ways to help your posts find their way to the top of the Feed.
Lead with a question. Questions encourage user engagement and engagement improves your popularity. Keep your questions at the beginning of your post so users can see it without having to click. Keep your questions short and stay away from questions that yield “yes” or “no” answers. Example: (WRONG) “Are you watching the big game this weekend?” (RIGHT) “What are your plans for the big game this weekend?”
Be visual. Use pictures and videos to get people clicking. Recent studies show that visual posts produce almost 50% more engagements than all-text posts. My general recommendation is to keep your all-text posts around 30 characters or less (around two sentences).
Post often. Businesses should be posting a minimum of four times a week. Few things are worse than having an inactive Facebook page. Be sure to include all useful information on your page including things like your phone number, address, business hours etc.
Provide relevant content. Be sure to provide followers with relevant information. Think about your target market.Who are they and why are they following your page? Give them useful content to keep them coming back for more. Provide external links to help increase your popularity.
Engage. Be an active part of your Facebook page. Log on daily and respond to comments, questions and concerns. People appreciate being heard. Facebook is a great way to build your company’s image and reputation. A quick response can go a long way.
Giveaway/Contest. What better way to create a buzz than a giveaway? Encourage users to like and share your content then reward them with a prize- just be sure to follow Facebook’s rules regarding promotions ( https://www.facebook.com/page_guidelines.php)