Bigar Creative

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How Much Do Facebook Ads Cost?

 

Think that expensive TV commercial spots and overpriced radio ads are the only way to promote your small business? Think again! There’s never been a more affordable way to advertise your business than with Facebook Ads. Not only do the ads produce measurable results, they can be done for as little as $1 a day.

With Facebook ads, you set the budget. This is essential for small businesses. Even if you only have $30/month to spend on Facebook Ads, you should spend it! As we mentioned before, you can create Facebook ads for as little as $1 per day. There are some types of advanced ads that require a daily minimum that’s more than $1 per day but you will be notified of this during the creation of the ad.

The cost for the basic Facebook ad is defined in two ways, the overall amount spent or cost per result.  You can control the overall amount spent through your budget. If decide to go with cost per result, you’ll be able to control that option through your bid strategy.

Additionally, Facebook offers two other features that will help keep your budget on track. You can set a Campaign Spending Limit to determine how much you are willing to spend on a campaign overall.  You can also adjust your Account Spending Limit to  set a maximum amount you are will to spend across all of the campaigns you run associated with your ad account.

Need some help getting started with Facebook Advertising? Give our team a call today!

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Bye, Bye Bait!

Facebook (and their partners at Instagram) recently changed up the way you view your news feed yet again. Have you noticed? If you have a business page this information is essential so listen up!

Facebook’s new algorithm demotes pages that use ‘engagement bait’ to their advantage. What exactly does that mean? Well, say you post ‘tag a friend who loves cars’ or ‘Comment if you love rock and roll’ on an unrelated article or post, that could be considered tag or comment baiting. Facebook is essentially trying to demote any content that is spam, sensationalism, or misleading and promote authentic engagement and communication.

So what does that mean for your Facebook page? Non-authentic publishers will see a significant decrease in their engagement and drop in reach. Individuals constantly posting irrelevant content to their brand will also see some strict downgrades. Facebook has yet to reveal exactly what these types of posters will face, but they have said that the consequences will be noticeable. Yikes! 

At Bigar Creative we believe in 100% authentic engagement and posts. We’ve always believed that your business’s online interactions should be completely legitimate and original. And now, Facebook is going to take notice. By beginning to weed out the white noise and spam on the Internet, your business has an even better chance of succession.

Contact us today if you want to see how your business can triumph in the ever-changing social world.

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Holiday Marketing Special

As Summer ’17 comes to a close, it’s really time to start thinking about holiday marketing strategies for your business. The truth is, when it comes to the season of buying, it’s important to get ahead of the game! September and October are great months to prepare all of your holiday marketing content for a smooth and flawless November and December. Don’t miss out on valuable business and sales due to poor planning. Let our team of professionals create a customized digital marketing plan to help increase your holiday sales, traffic and engagement.

Right now, we’re offering our Merry Marketing services at an exclusive price for those who sign up before September 1st helping you save BIG – even before Black Friday! Here’s what you’ll get…

1 hour by phone or in person consultation

A comprehensive weekly plan for execution

Graphics sized and ready to post to Facebook, Instagram and Twitter accordingly

Weekly email campaigns

Weekly blog posts

Assistance in designing Facebook Advertisements to sell specific products/services

$800 $500

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How To Make Graphic Design Simple

canva

Social media marketing is all about the picture. Really, that’s Step 1. Quality content, research, timing, proper hashtags, engagement etc. are all important but the only way to get someone to stop scrolling through their feed and look at your work is by using an eye-catching photo.

At Bigar Creative, we include graphic design services in our price because, again, good pictures get results. We create our content using stock and original photos from clients using the free design software called Canva. This program creates everything from blog graphics, social media photos and even posters (we did a great in-house poster for a cafe using Canva).

Though Canva is simple, it does take some clicking around and practice to understand all of its features. You can really make some great looking graphics once you understand the use of elements, layering and other advanced features.

Need help getting started with Canva? Give us a call today!

 

COMPANY PROFILE

Bigar Creative is a digital marketing agency specializing in maximizing the effectiveness of your business through the use of Social Media.

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