Think that expensive TV commercial spots and overpriced radio ads are the only way to promote your small business? Think again! There’s never been a more affordable way to advertise your business than with Facebook Ads. Not only do the ads produce measurable results, they can be done for as little as $1 a day.
With Facebook ads, you set the budget. This is essential for small businesses. Even if you only have $30/month to spend on Facebook Ads, you should spend it! As we mentioned before, you can create Facebook ads for as little as $1 per day. There are some types of advanced ads that require a daily minimum that’s more than $1 per day but you will be notified of this during the creation of the ad.
The cost for the basic Facebook ad is defined in two ways, the overall amount spent or cost per result. You can control the overall amount spent through your budget. If decide to go with cost per result, you’ll be able to control that option through your bid strategy.
Additionally, Facebook offers two other features that will help keep your budget on track. You can set a Campaign Spending Limit to determine how much you are willing to spend on a campaign overall. You can also adjust your Account Spending Limit to set a maximum amount you are will to spend across all of the campaigns you run associated with your ad account.
Need some help getting started with Facebook Advertising? Give our team a call today!
